Digital Marketing Executive

Job Description:

We are looking for a creative and versatile professional to manage graphics design, social media content, and SEO strategies. The role involves creating engaging visuals, driving social media campaigns, and optimizing digital presence to enhance brand visibility and growth. Proficiency in design tools and SEO platforms, combined with a keen eye for detail and strong analytical skills, is essential. Join us to shape impactful campaigns and contribute to our digital success!

Experience:

2 to 5 years

Location:

Navi Mumbai

Role & Responsibilities:

  • Conduct in-depth keyword research to align content with search trends and user intent.
  • Optimize website graphics, content, and meta tags to adhere to SEO best practices, improving organic rankings.
  • Develop and implement link-building strategies to enhance website authority and visibility.
  • Create Weekly Newsletters for Email Campaigns, ensuring both visual appeal and keyword optimization.
  • Stay updated on trends across social media, emerging platforms, and SEO algorithms for timely content alignment.
  • Monitor and analyze website performance using tools like Google Analytics, providing insights for improvements.
  • Collaborate with cross-functional teams to ensure cohesive campaigns that integrate SEO and social media goals.
  • Develop high-quality graphics, illustrations, and layouts for website, social media, and print materials.
  • Collaborate with marketing and content teams to deliver visually appealing designs that meet brand standards and objectives.
  • Create a range of content formats, including social media posts, digital ads, email graphics, infographics, and animations.
  • Plan and execute social media strategies to drive engagement and brand growth.
  • Produce Instagram Reels, combining copywriting, visual direction, and video coordination as and when needed.
  • Track and analyze social media performance metrics, and adjust strategies based on KPIs.
  • Engage actively with followers, responding to messages, comments, and inquiries.

Qualifications:

  • Proven experience of 4+ years as a marketing executive or similar role (MBA Marketing Preferred)
  • Strong skills in market research, competitor analysis, and trend forecasting.
  • Familiarity with social media and web analytics (e.g. BuzzSumo or Google Trends)
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
  • Proven experience in Graphics Design, Social Media Management, and/or SEO, with a strong portfolio showcasing diverse work.
  • Excellent understanding of visual design principles, typography, color theory, and layout design.
  • Strong analytical skills for tracking metrics and making data-driven decisions.
  • Expertise in tools such as Adobe Photoshop, Adobe Illustrator, Corel Draw, and Canva for creating impactful designs.
  • Proficiency with Figma for design collaboration and prototyping.
  • Experience in video editing using Adobe Premiere Pro, VN Editor, or similar tools.
  • Hands-on knowledge of SEO tools like Google Analytics, SEMrush, or Ahrefs for tracking performance and optimizing strategies.

Apply now at careers@percivon.com

Navi Mumbai
Marketing Executive

View below the job description in addition to the application form.

Job Description:

We are looking for a talented Marketing Executive to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference in our company’s success according to trends and customer requirements.

The ideal candidate will be passionate about the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services, and public image.

The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Role & Responsibilities:
  • Conceive and develop efficient and intuitive marketing strategies
  • Organize and oversee advertising/communication campaigns (social media, TV, etc.), exhibitions, and promotional events
  • Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
  • Initiate and control surveys to assess customer requirements and dedication
  • Write copy for diverse marketing distributions (brochures, press releases, website material, etc.)
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
  • Monitor the progress of campaigns using various metrics and submit reports of performance
  • Collaborate with managers in preparing budgets and monitoring expenses
Qualifications:
  • Proven experience of 4+ years as a marketing executive or similar role
  • Good understanding of market research techniques, data analysis, and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in MS Office and marketing software (e.g. CRM)
  • Familiarity with social media and web analytics (e.g. WebTrends)
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
  • MBA in marketing or relevant discipline
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